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ii Expenditure projections partly reflect the different participation rates between activities, with niche activities with low participation rates like surfboarding and rafting generating low expenditure volumes, and partly the geographic location of sites with characteristics supportive of the activity, like skiing and fishing. The projections do not distinguish between geotourism activities that are already attracting a high percentage of the participants of the activity, like skiing or fishing, however, from geotourism activities with high potential participation and expenditure volumes which Kittitas County has not established a strong market draw of capture. Geotourism activities generating MOST likely visitation after being provided information on Kittitas County attractions – include historical districts and landmarks (60% of the follow-up respondents will visit more now that aware of attractions), farms, famers’ markets, and produce stands (60%), public lands (55%), wildlife habitat areas (55%), extent of wildlife species (55%), fishing access sites (53%), museums and Native American sites (53%), historical railroads and roads (53%), hiking trails (53%), art galleries, studios, and performances (50%) suggesting that outreach will be most effective for these attractions since they do not know or have not visited these destinations. The expenditure projections indicate these activities also generate the largest potential expenditure volumes in Kittitas County through 2040. Geotourism activities generating LEAST likely visitation after being provided information on Kittitas County attractions – include horse trails (11%), off-road vehicle (ORV) trails (16%), all- terrain vehicles (ATV) trails (16%), hunting and shooting sites (16%), barns and farmsteads (20%), and barn quilts (25%) suggesting that participants of these activities currently know of Kittitas County attractions suggesting that outreach will be least effective for these attractions since they know or have already frequented these destinations. The expenditure projections indicate these activities also generate the least potential expenditure volumes in Kittitas County through 2040 Assets (chapter 5) Geotourism maps were developed from a database of recreation and culture created by Manastash Mapping for Washington Hometown Project. The data was drawn from numerous public sources and from interviews with recreation managers and user groups including Kittitas County, Roslyn, Cle Elum, Ellensburg, Washington State Parks & Recreation Commission (P&RC - State Parks), Departments of Fish & Wildlife (DFW), Natural Resources (DNR), Transportation (WSDOT), and History & Archaeology (DHAP), US Forest Service (USFS), and various private and nonprofit agencies including Suncadia, Forterra, Mountain to Sound Greenway, among others (see Appendix H). Goals (chapter 6) The following principals will guide the conservation and development of geotourism resources In Kittitas County: § Develop integrity of place § Be market selective § Diversify market opportunities § Satisfy tourists § Involve the community § Benefit the community § Protect and enhance destination appeal § Guide land use § Conserve resources § Proactively plan § Interpret interactively § Evaluate Actions (chapter 7) Action tasks were identified from the results of the visitor and follow-up surveys, Cle Elum and Ellensburg workshops, public open houses, and tourism data. While the proposed actions are comprehensive, the action tasks are not inclusive of all possible options that may implement Kittitas County tourism potentials or that could be submitted and funded under annual competitive lodging tax infrastructure project applications.