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<br />7
<br />3: Profiles – of Kittitas County tourists
<br />
<br />A web-based survey has been collected of visitors to the Cle Elum,
<br />Ellensburg, and Kittitas County Chambers of Commerce as well as
<br />through postcard handouts and other printed materials at various
<br />locations throughout the county for the past 9 months. The survey
<br />will remain open on the websites for as long as there continue to be
<br />responses.
<br />
<br />The survey results reflect persons who are using these websites to
<br />gather or browse information about Kittitas County tourist interests
<br />and may not reflect the interests or characteristics of persons who
<br />use other sites or other means of information. A random drawing
<br />for a $250 Kittitas County Chamber of Commerce gift certificate
<br />was advertised as an incentive to complete the survey of which 71%
<br />of survey respondents registered.
<br />
<br />Following are major findings of the results generated by 359
<br />responses thus far (complete survey is provided in Appendix A):
<br />
<br />Characteristics
<br />
<br />§ Place of residence – 33% of survey respondents primarily live
<br />in Puget Sound (Tacoma, Seattle, Everett) and other Western
<br />Washington State (18%) for 51% total from the west side of the state,
<br />Central Washington State (29%), Eastern Washington State (12%),
<br />Oregon (3%), California (1%), other states in the US (4%), and Canada
<br />(0.1%). The results generally reflect population distributions within
<br />Washington State and possibly the impact of major travel corridors
<br />on I-90 and US-2 to major metropolitan areas in Western
<br />Washington.
<br />
<br />§ Number of visits – 85% of survey respondents visited Kittitas
<br />County 8 or more times compared with 0 or first time (1%), 1 time
<br />(2%), 2 times (2%), 3 times (2%), 4 times (1%), 5 times (3%), 6 times
<br />(3%), and 7 times (1%).
<br />
<br />§ Means of travel – 92% of survey respondents travel
<br />predominately by car compared with RV (3%), rented car (2%),
<br />airplane (2%), bicycle (1%), and tour bus (0%).
<br />
<br />§ Duration of stay – 36% of survey respondents stay in Kittitas
<br />County for measurable durations of 8+ days compared with 2 days
<br />(22%), 3 days (14%), 1 day (7%), 4 days (7%), 5 days (4%), 6 days (2%),
<br />7 days (2%), and 0 days (6%).
<br />
<br />§ Type of accommodations – 26% of survey respondents stayed
<br />in family seasonal housing compared with friends homes (23%),
<br />hotels and motels (20%), campgrounds (12%), rented houses (6%),
<br />B&Bs (1%), and other (12%).
<br />
<br />§ Not staying overnight – 43% of survey respondents did not stay
<br />overnight as they were day-tripping (71%) or visiting other places or
<br />passing through (22%), or accommodations were not available (6%).
<br />
<br />§ Size of party under age 18 – 30% of survey respondents had no
<br />accompanying children under age 18 while most had 2 (36%), 1
<br />(11%), 3 (9%), 4 (9%), 6 (2%), 5 (1%), or other 8+ (2%).
<br />
<br />§ Size of party over age 19 – 61% of survey respondents have 2
<br />adults in the party while the remainder had 4 (14%), 3 (10%), 1 (9%),
<br />6 (3%), 5 (1%), or over 8+ (2%).
<br />
<br />§ Plan on coming back – 96% of survey respondents plan on
<br />returning to Kittitas County compared with maybe (4%), and not
<br />(0%).
<br />
<br />§ Number of times returning in the next year – 26% of survey
<br />respondents indicated they would return occasionally or 4-6 times
<br />in the next year compared with regularly or 25+ times (25%),
<br />frequently or 7-12 times (22%), rarely or 1-3 times (16%), often or
<br />13-24 times (10%), and not at all (1%).
<br />
<br />§ Age group – 30% of survey respondents were age 45-54
<br />compared with age 55-64 (26%), 35-44 (22%), 65+ (12%), 25-34 (9%),
<br />and 19-24 (1%).
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