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number of annual visitors that can be defined as 'tourists.' YCIC is located very near the intersection of <br />two interstate highways (1-90 and 1-82), and once signage is installed at those exits and wayfinding <br />signage is installed coming from Ellensburg and Yakima, it is safe to anticipate that a percentage of the 1.1 <br />million annual drivers (which will likely increase as well) will stop into the YCIC for at least a bathroom <br />break. For the first several years of operations we are anticipating —10% of travelers stopping into the <br />Center, or about 100,000 people. We believe that some portion of that 10% of travelers will extend their <br />stay in Ellensburg, the Yakima River Canyon and Kittitas County given information and opportunities <br />provided at YCIC. <br />The Educational Committee is working on designing materials and information that is engaging for those <br />types of visitors and other experiences for repeat and longer-term visitors. The goal is not only to attract <br />visitors off the highways but also to entice them to extend their stays and thereby directly increase <br />economic activity in the County. <br />Below are some examples of how we are planning for targeted experiences for various audiences so that <br />we can maximize economic impact from the YCIC and surrounding recreational/tourism-based industry. <br />Audiences <br />1. Visitors <br />1. Short term visits, low Engag�ement, high need for quick and <br />engaging info, mostly visual and auditory <br />2. Community members <br />1. Longer term visits high engagement, lifelong learners, <br />target program o&rings, engage all senses, can be formal <br />or informal learning <br />3. K-12 Formal <br />1. Coordinate formal learning with state standards, engage <br />with teachers to plan annually <br />4. University <br />1. Longterm studies/ research on site, cooperative efforts, <br />practicums and on-the-job training <br />