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second major elementof impact analysis is the multiplier.Each analysis develops a <br />multiplierto convert direct expenditures to total impact upon the target economy.The <br />multiplierswill vary depending upon location and type of activity. <br />Fortunately,the measurements of both direct and indirect impacts that have been <br />developedor assumed in other horse park studies converge into a somewhat tight <br />band.A brief review of the relevantvariables in these studies follows;all dollar values <br />have been converted to year 2006 dollars. <br />The feasibility study of the national scale Marylartd Horse Park assumed the extremely <br />low values of 1.27 participants including spectators per horse.Spending per person in <br />the local area was $100 per day for lodging and meals plus $160 of horse related <br />expenditures. <br />The study for the California Horse Park assumed spending of $126.22 per person,with <br />95%of participants and spectators coming from outside the county.Total individuals <br />per horse was 2.5. <br />The often-cited OklahomaCity Chamber of commerce study measured and used the <br />following values:3.5 persons per horse,$174.57 expended per person per show day, <br />85%of spending is from out of town. <br />A survey of Nodhwesthorse owners was the basis for the estimatesused in the Lewis <br />County study.This primary research projected the following values:2.4 persons per <br />horse,$116.52 expenditure per day per person,and 28%out-of-state attendance. <br />These values were given panicular weight in our analysis because of their regional <br />derivation. <br />The very complete analysis of the Virginia Horse Center by Kaplan and Knapp (1995) <br />36