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City of Ellensburg Visitor Center
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06. June
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2017-06-20 10:00 AM - Commissioners' Agenda
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City of Ellensburg Visitor Center
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1/16/2018 2:48:41 PM
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1/16/2018 11:59:45 AM
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Meeting
Date
6/20/2017
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Supporting documentation
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Alpha Order
a
Item
Lodging Tax Large Scale Projects Presentations and Request to Consider the Lodging Tax Advisory Committee's Recommendation on the Tourism-Related, Large-Scale Municipality-Owned Capital Projects and Operations Grant Applications
Order
1
Placement
Board Discussion and Decision
Row ID
37453
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As you can see with the information pulled from the Tourism Plan,in order for this information to be <br />handled would be through a visitor center with five stages of destination management in mind.Which <br />will in turn help the promotional value county wide. <br />Stage 1:Promotion <br />This would include information distribution -Brochure Distribution on subsites/kiosks,press coverage, <br />Advertisement campaigns,and Branding. <br />Stage 2:Marketing <br />Visitor Guide distribution,Customer Retention marketing,direct marketing,holiday planning marketing, <br />response marketing and joint/partnership marketing <br />Stage 3:Fulfillment <br />Tickets,Reservations,Bookings,Recreation Passes,etc. <br />Stage 4:Experience <br />Tourist information and Customer Service.Interpretation of the local area,engagement with tourists <br />and point-of-sale transactions of the recreation books,passes,and information. <br />Ensure a sustained approach to offering "a personal"contact services.Make a strong partnership with <br />local tourism businesses by supporting and encouraging quality and breadth of the visitor offer in the <br />city. <br />Stage 5:Analysis <br />Surveys,visitor visitation,website analytics analysis.
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