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City of Kittitas 2017 <br />Year Round 2017 <br />BRANDING & WEBSITE <br />Logo Creation with Branding Packet <br />$ <br />2,000.00 <br />Website Creation <br />$ <br />2,350.00 <br />ONLINE — — <br />Online Marketing <br />S <br />17,500.00 <br />Ad Production <br />$ <br />2,275.00 <br />Organic Posts <br />$ <br />2,800.00 <br />PRINT <br />Postcard (5x7) printing <br />$ <br />263.02 <br />Shipping <br />5 <br />34.13 <br />Daily Record Survey Ads <br />$ <br />1,000.00 <br />TOWN HALL MEETINGS <br />Genesis Marketing Facilitation Fee <br />8 <br />500.00 <br />Genesis Marketing Travel <br />$ <br />350.00 <br />Consulting fee for Tripp Muldrow <br />$ <br />750.00 <br />TOTAL $ 29,822.15 <br />Campaign Overview <br />BRANDING & WEBSTTE : LIVE BY JUNE 1 <br />Website creation by Evasiv Design: $2,350. Live by June 1. <br />Social Media accounts on Facebook, Instagram, Twitter, and Google +, at no charge. <br />Logo design and branding with Branding Packet for City of Kittitas by Genesis Marketing for $2000 <br />ONLINE: 3o days prior to event <br />Organic Postings will be 3 times per week on Facebook, Instagram, Twitter, and Google + from <br />June 1 to December 31 at rate of $400/mo <br />Online advertising on platforms such as Facebook, Instagram, Twitter, Remarketing, YouTube, <br />Google, Bing, Yahoo at rate of $2,500/mo (will determine at time of placement what is most <br />valuable). <br />Paid Ad Campaigns will target all of Kittitas County, plus Moses Lake, Wenatchee, Yakima and <br />Snoqualmie, as well as the Seattle/Tacoma Metro Areas. <br />PRINT: June and September <br />Postcard Printing for 2 runs through U -Printing. <br />Each set of printings: son qty. 5x7 postcards. 2 sided printing. SEE ISSAQUAH EXAMPLES <br />FOR REFERENCE. Pricing: $131.51 printing per run and $17.09 shipping per run. <br />Daily Record Ad for Survey -1/4 page est $1,000 for 2 ads <br />Partnership Budget Approval <br />All added value estimates are not confirmed until the buy is placed and varies on auailabilty, <br />final budget, and station discretion This partnership will be handled through the Kittitas <br />County Chamber office and agency of record Genesis Marketing. Upon Signature below, initial <br />5o% of budget will be invoiced and due within 3o days. All invoices will be submitted to you by <br />Amy McGuffin with the Kittitas County Chamber of Commerce and will be due within 3o days <br />of invoice. <br />A bulleted list of topics for scripts and online ads, as well as any logos and photos desired must <br />be provided a minimum of 1 month prior to each buys "air" date. Any proofs must be approved <br />within 48 hours or they will run as is. In addition, there will be a fee to any additional radio or <br />TV ad revisions after the spots are already produced provided that the scripts match the <br />produced spot & pronunciation is correct. <br />IF aooroved, please sAandbe,�,,Aj,loPartnership Carnmik <br />KittitasCountyChapole; 9129/20/8 <br />(Amy McGinn) <br />Campaign maybe modified Initial <br />