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We have an annual business sponsorship campaign and ongoing donor solicitation. We are holding <br />our first major auction dinner gala this fall to raise awareness and funding, and are working with user <br />groups to further generate engagement and volunteerism to ensure their activities remain affordable <br />and manageable. As noted earlier, we have significant volunteer and in-kind support which will <br />remain a keystone of our sustainability. But communication about what we are doing and new event <br />descriptions is absolutely critical to building broader interest and support. The Lodging Tax funds <br />continue to be a significant help to us in promoting the Park, the new events we're offering and also <br />communicating the broader messages about how to help sustain the Park. We engage marketing <br />professionals as needed to develop good quality promotional messaging and materials. <br />7. Additional Information about the benefits of this project and its impact on tourism. <br />We use other methods to evaluate the effectiveness of our reach in attracting people to the local <br />area and the Park. First and foremost are testimonials from local restaurants and hotels; increasingly <br />we are hearing that they are busy during our events and often at capacity. <br />Website visitors — over the past 12 months we've had 15,524 visits with 55,316 page views. The <br />average pages viewed per visit were 3.56. <br />Facebook Usea e — in 2016 our highest post reached 26,300 people with 2,000 post clicks, with an <br />average reach of 3,293 for the year-to-date. There were 4,133 page "likes". This data is also up <br />strongly from last year. <br />Visitor Surveys — in addition to finding out where people stay when visiting the Park, we're also <br />interested in what goods and services they purchase, what else they do while in Cle Elum and what <br />else would make their visit more enjoyable (see Exhibit #3). <br />Online ingisiries —we have an automated process for sending in questions and requests for <br />information, and part of that format asks how the person heard about the Park. Most often people <br />who have never been to the Park use this form and we plan to better analyze and utilize the "how did <br />you hear about us" section to help us better understand our reach. <br />8. Park Budget <br />Following are the major categories of income and expense for the Park since 2013, projected for full <br />year 2016 and planned for 2017. This presentation does not include capitalized projects. <br />