Laserfiche WebLink
Kittitas County and City of Cie Elum <br />Application for 2017 Lodging Tax Grant Funding <br />Name of Organization: Washington State Horse Park ("WSHP") <br />Mailing address: P.O. Box 278, Cle Elum, WA 98922 <br />Physical address: 1202 Douglas Munro Blvd., Cle Elum, WA 98922 <br />Contact Person and title: Leslie Thurston, Executive Director <br />Organization/contact phone: 877-635-4111 Email: director0wahorse2ark.org <br />Organization website: www.wahorsepark.arp, <br />Federal Tax ID #: 33-1197391 UBI #: 601-844-4777 <br />Organization is a 501(c)3 (see approval letter attached) Formally established 1996; Park opened <br />2010. <br />The Horse Park's mission is to build, promote, operate and sustain the premier destination <br />for horse activities in the Pacific Northwest. <br />Project Name: <br />2017 Marketing and Promotions Campaign for Ongoing and New Events and User Groups <br />Amount of Funding Requested: <br />Ongoing Events $20,000 New Events $10,000 Total $30,000 <br />Estimated # of Overnight Stays: <br />Ongoing Events: # 24,280 New Events # 2,682 Total # 26,962 <br />Tourism Season: Shoulder and High Seasons <br />1. We have two primary business development goals for 2017: <br />■ Maintain and further expand established events and user groups that enjoy and support <br />the Park, with particular emphasis on the hunter/jumper, eventing, reined cow horse and <br />rodeo disciplines. Marketing to these constituents primarily will be by word-of-mouth, social <br />media, the annual Progress Report, and through event organizers and other group leaders. <br />The most important factor in retaining and growing this support base is to continue <br />promoting and providing a high quality facility with added amenities and to ensure visitors <br />enjoy their stay in the local area. <br />• Develop more new events organized by outside groups, as well as those produced and <br />managed by the Horse Park staff. We continuously work with organizers to stimulate new <br />ideas and formats for shows that will attract under -served market niches. And we promote <br />the availability of new amenities such as bleachers, more permanent stalls, improved <br />competitive trail obstacles and cross country courses, a PA system, expanded electricity <br />services, etc. These efforts resulted in two new activities managed by outside groups: Trinity <br />trail competitions series, the hunter/jumper Pacific Crest Outreach show designed to attract <br />new constituents. In addition, the Park's staff offered two new events ourselves: the <br />Cowabunga cow practice weekend and the upcoming Hops `n Brats benefit ride. All of these <br />offerings have been popular and we hope to leverage them next season. The challenges to <br />1 <br />