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What tools will you use to measure your event's impact on tourism? Please be specific <br />and provide examples. Include the following information: <br />I. Is your project/event year-round or is it seasonal or date -specific? <br />II. What strategies will you employ to assure you are attracting tourists from <br />at least 50 miles away? <br />III. What strategies will you use to assist in marketing all of Kittitas County as <br />a tourist destination with your event/project funding request? <br />Flying Bighorn Derailleur 80k is a date specific late high -season event. We scheduled it for this date <br />due to the restrictions on truck traffic on SR821 (trucks are restricted from May 15 -Sept 15). In this <br />way, we can ensure the safety of our riders without having to close the road, which inconveniences <br />residents and businesses alike. We will advertise on cycling web sites and through Facebook ads <br />with a targeted audience identified as bike enthusiasts from around the Pacific Northwest. Paid <br />pre -registration will be required for the event. In addition, Flying Bighorn Derailleur 80k <br />headquarters will be located at Helen McCabe Park, everyone attending the event will be required <br />to check in, receive their event materials, and in this way, we will be able to track attendees' <br />destinations and overnight stay statistics. All our advertising will follow the required guidelines for <br />branding as specified in the grant. Forterra's website and FB pages will identify funders and <br />sponsors with appropriate recognition. Further, we will identify affinity events happening during <br />the same time of year in Kittitas County as a way to identify opportunities to extend stays before <br />and after the event, and our evening activities will take place at venues in town. <br />4. Does your organization have, or have you applied for, grant funding from other sources? <br />If not, why not? If yes, please list the available funding you have for the project, <br />including any volunteer and in-kind sources, and/or the sources and amounts for which <br />you have applied. Please note which funding sources are secured and in hand so a true <br />matching fund determination maybe determined. What changes would occur if the <br />project couldn't be funded? <br />At this time, we have not identified any other grant programs that would support an event like <br />the Flying Bighorn Derailleur 80k. However, we will work to identify grant sources between now <br />and the event and apply if they are available. If the project does not receive funding from Kittitas <br />County Lodging Tax program, it will be a challenge to complete this event. Asking for additional <br />funds from external organizations when there is little to no local support becomes a difficult <br />proposition. <br />Forterra has already, or will, secure the following in-kind/volunteer sources in support of this <br />event: <br />a. Volunteer assistance —up to 20 individuals will volunteer their time and expertise to make <br />the event a success <br />b. Site preparation volunteers and equipment <br />Forterra has identified the following companies as potential sources for sponsorship support <br />and/or event vendors. <br />a. Washington Bikes <br />a. Yakima River Canyon Scenic Byway partner members (40 member organizations) <br />_ b. The Recycle Shop <br />County -wide Lodging Tax Application Page 113 <br />