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2017-020-Junk-tiquen in the Burg
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02. February
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2017-02-07 10:00 AM - Commissioners' Agenda
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2017-020-Junk-tiquen in the Burg
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Last modified
4/12/2018 11:21:38 AM
Creation date
1/16/2018 11:32:53 AM
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Meeting
Date
2/7/2017
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Supporting documentation
Supplemental fields
Item
Request to Approve and Sign the 2017 Lodging Tax Services Agreements as Awarded by Resolution No. 2016-176, Approved during the December 20, 2016 Agenda Session
Order
29
Row ID
34676
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Junk-tiquen Spring + Fall 2017 <br />April + October 2017 <br />ONLINE <br />Online Marketing (Facebook Instagram) <br />Ad Production <br />Live Streaming <br />Online Photography Footage& Blog Post Content <br />RADIO <br />KPQ <br />Pandora <br />NWPR - Public Radio <br />TV <br />NCWN <br />Comeast <br />KCTS9 - Public TV <br />TV Production <br />PRINT <br />Miscellaneous Printing & -6:00 <br />TOTAL $ 14,997.50 <br />9 4550 <br />$ 38o -0o <br />#. 1,000.00 <br />1,50o.00 <br />S: 3,000.00 <br />$ 1,000-00 <br />f 2,000.00 <br />$ 1,000.00 <br />$ 910,00 <br />500,00 <br />Campaign overview <br />ONLINE: 30 days prior to event <br />Campaign will target Seattle/Tacoma metro, Tri -Cities, Yakima, Wenatchee, <br />Moses lake, Spokane, Coeur d'Alene, North Bend, Bellingham <br />Jerry Alldredge of Home Video Studio will perform Live Streaming services <br />Streaming duration will be for 1-2 hours per event at a rate of $95/hr <br />Online Photography a nd Blog post content by Hayley Harrell. Interview with <br />coordinators of event for use on social media and websites for Junktiquen, <br />MyEllenbsurg com, CentralWashingtonColoccom. New content created before <br />and captured during each event. <br />RADIO: 7 days prior to event <br />KPQ Radio ads will run 7 days prior to event - <br />Pandora will target zip codes in Auburn, Bellevue, Federal Way, Issaquah, Kent <br />and Snoqualmie and will spend $l,000 in the spring and $2,000 in the fall, <br />NWPR $1,000 fall spend <br />TV: 14 days prior to each event <br />Jerry Alldredge of Home Video Studio will perform TV Production <br />NCWN $1,000 per event spend <br />Comcast $1,000 Fall Spend <br />KCTS9 - Public TV $910 fall spend <br />Added Value: $1750 Value - ESTIMATE <br />Exposure on CentralWashingtonColor.com & MyEllensburg corn <br />KPQ: 2:1 spot matching ($350 value, est) <br />FREE Radio Production <br />NWCN: 1:1 spot matching ($1400 value, est) <br />Partnership Budget Approval <br />This partnership will be handled through the Kittitas County Chamber office <br />and agency ofrecord Genesis Marketing. Upon Signature below, initial 5o% of <br />budget will be invoiced and due within 3o days, All invoices will be submitted <br />to you by Amy McGuffin with the Kittitas Con my Chamber of Commerce and <br />will be due within 3o days of invoice. <br />Abulleted list of topics for scripts and online ads, as well as any logos and <br />photos desired must be provided a minimum of 1 month prior to each buy's <br />"air" date, Any proofs must be approved within 48 hours or they will run as is. <br />In addition, there will be a fee to any additional radio or TV ad revisions after <br />the spots are already produced provided that the scripts match the produced <br />spot& pronunciation is correct <br />If approved, please sign and date below <br />Partnership Committee: <br />Kittitas CounyClu-b v:. ,_,. .. Data 9/29/2016 <br />(Amy MCGuffin) <br />Campaign maybe modified <br />9/P9/�o,6 q:�o PM <br />
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