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APPLICATION QUESTIONS <br />Please answer each question cgml2letely. in the order listed, on a separate sheet attached to <br />this application. Please include any supporting data within the response narrative. <br />Please provide a description of your project/event and identify the specific tourism <br />audience/market that your organization will target with these funds. You must include <br />an itemized list of exactly how any grant funds awarded will be utilized. <br />Have you been to Junk-tiquen in the Burg? If not, is it because you don't know what it is? To go junkin' is to go hunting for <br />old treasures and re -purposing them into something new or even decorating with them in their current state. For years <br />people have loved to shop and collect antiques. People still love it, but there is a modern variation to this called junkin'. This <br />vintage market is where shoppers come from all over to enjoy a day of shopping for Jun kin' treasurers, up -cycled, vintage <br />and antique finds. Different from a flea market, at this event each booth is like walking into its own little boutique. Vintage <br />markets are extremely popular across America and have a very large following in Washington state. Shoppers will travel <br />miles to catch the next great show. <br />The audience I am targeting is ages 18 to 80 and everything in between. The structure of the show reaches various ages <br />with the different types of items offered. Older shoppers may like the true antiques while younger shoppers may like more of <br />the re -purposed items such as jewelry made from vintage spoons. There will be something for everyone! Not only do <br />shoppers travel from all over but the show also brings in vendors from all over as well, with places like Sandpoint, ID, <br />Hermiston, OR, Waterville, Puyallup, Edmonds, Spokane and others. <br />This year I plan on advertising and using the money in the Seattle/Portland market as well as Central Washington area <br />including Wenatchee, Moses Lake and Tri -Cities to name a few. I will be using the funds in various media areas such as <br />online advertising, digital media, photography, video streaming, print, radio, television and collateral piece such as signage, <br />banners, fliers, and save the date cards. If approved my budget also outlines using the funds for operation expenses such as <br />insurance, building rental, and display items for the show. For reference there is additional information at question 7. <br />Please provide the following estimates of how any money received will result in <br />increases in the number of people traveling for business or pleasure on a trip: <br />I. Away from their place of residence or business and staying overnight in <br />paid accommodations; <br />II. To a place fifty miles or more away from their place of residence or <br />business for the day or staying overnight; or <br />III. From another country or state outside of their place of residence or <br />business. <br />You must provide the evidence utilized in determining your projections. <br />ks the trend of vintage markets grow, so does the appeal of Junk-tiquen in the Burg. With Ellensburg being in the center <br />)f the State, it is a great location to bring people from all over to shop. Shoppers are primarily women and will easily travel <br />nore than 50 miles to make a find. Vendors will be the key for the increase of attendees along with the right mix of <br />advertising that is itemized in question 1. By using social media platforms it will be easier to attract those from the region <br />and beyond. It also will allow me to track the increased number that are from outside the county boundaries. Even if the <br />;hoppers are traveling for the day, it will create added value shopping in the downtown core of Ellensburg, which will then <br />esult in increased numbers for retail, dining and even gas sales. The longer this event runs the more opportunity for <br />eferral visits; many of the returning shoppers will invite more of their friends to join them or often their spouses join them <br />or the event. This in turn will continue to increase the awareness of the event. <br />3ased off of results from last year's shows: <br />/endors: 50 vendors per show of which 26% surveyed staying the night. Each vendor will have their own room or RV <br />accommodations. 13 rooms x 4 nights (2 nights each shows) x $114.79 = $5,969.08 lodging income from vendors. (ADR <br />ate provide by STIR report from Kittitas County Chamber of Commerce) <br />Shoppers: estimated 4,700 shoppers (both shows) attending using a 10% estimate on those that will stay overnight. <br />?35 rooms x 2 night stay (both shows) x $114.79 = $53,951.30 lodging income from shoppers. *double occupancy <br />?017 Projected Total Income: $59,920.38 <br />County -wide Lodging Tax Application P a g e 1 10 <br />