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ANSWERS TO THE 2017 LODGING TAX FUND APPLICATION <br />Below are our answers per the application: <br />1. Project/Event Description: <br />Our Year -Round project is designed to increase tourism in Kittitas <br />County by marketing the awareness of our local vineyards, <br />wineries and tasting rooms as a destination attraction. We will <br />accomplish this through the use of: <br />❖ Print <br />❖ Radio, including cost effective streaming opportunities <br />such as Pandora <br />❖ Social media (Facebook, Website, Instagram, etc.) <br />❖ Specific target linking to websites that promote <br />Washington State Wine tourism <br />❖ Educating our local hotels, motels and campsites staff of <br />the wine related activities available in Kittitas County. <br />These funds will be used wisely to achieve the continued <br />successful branding campaign that we have recently developed. <br />We have geared this campaign toward out of county tourism that <br />will result in approximately 104 overnight stays. <br />Because this is our third year, fewer funds will be spent on <br />production costs, with the majority of funds being capitalized on <br />continued branding by increasing the number of people reached <br />and to continue to expand areas of our state. Last year's grant <br />(2016) was hugely successful in creating a user friendly Kittitas <br />Valley Vintners Association website. The branding power of our <br />new logo and the new website will NOT need to be re-created, <br />merely maintained. So we feel the numbers of stays will <br />dramatically increase over our conservative estimates. <br />Kittitas Valley Vintners Page 1 of 13 <br />