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Yakima River Canyon Scenic Byway <br />BLM Site Use Oct 2015 -Sept 2016 <br />Total Use: 350,093 <br />Yakima River Canyon Bird Fest is a date specific shoulder -season event. We will advertise on <br />national birding web sites and through Facebook ads with a targeted audience identified as birders <br />and bird enthusiasts from around the Pacific Northwest. Pre -registration will be required for <br />events, lectures and field trips. In addition, Yakima River Canyon Bird Fest headquarters will be <br />located at Helen McCabe Park, everyone attending the event will be required to check in, receive <br />their event materials, and in this way, we will be able to track attendees' destinations and <br />overnight stay statistics. All our advertising will follow the required guidelines for branding as <br />specified in the grant. KEENS website and FB pages will identify funders and sponsors with <br />appropriate recognition. Further we will identify affinity events happening during the same time of <br />year in Kittitas County as a way to identify opportunities to extend stays before and after the <br />event. <br />County -wide Lodging Tax Application P a g e 1 14 <br />120,000 <br />N <br />100,000 <br />v <br />80,000 <br />° <br />60,000 <br />v <br />40,000117 <br />i" <br />Z <br />s� <br />20,000 <br />0 <br />Big Pines Lmuma Ringer Loop Roza Umtanum <br />Creek Road <br />■ Camping <br />36,400 21,000 0 3,400 12,189 <br />■ Day Use <br />33,600 39,000 12,000 82,200 110,304 <br />3. <br />What <br />tools will you use to measure your event's impact on tourism? Please be specific <br />and provide <br />examples. Include the following information: <br />I. Is your project/event year-round or is it seasonal or date -specific? <br />II. What strategies will you employ to assure you are attracting tourists from <br />at least 50 miles away? <br />III. What strategies will you use to assist in marketing all of Kittitas County as <br />a tourist destination with your event/project funding request? <br />Yakima River Canyon Bird Fest is a date specific shoulder -season event. We will advertise on <br />national birding web sites and through Facebook ads with a targeted audience identified as birders <br />and bird enthusiasts from around the Pacific Northwest. Pre -registration will be required for <br />events, lectures and field trips. In addition, Yakima River Canyon Bird Fest headquarters will be <br />located at Helen McCabe Park, everyone attending the event will be required to check in, receive <br />their event materials, and in this way, we will be able to track attendees' destinations and <br />overnight stay statistics. All our advertising will follow the required guidelines for branding as <br />specified in the grant. KEENS website and FB pages will identify funders and sponsors with <br />appropriate recognition. Further we will identify affinity events happening during the same time of <br />year in Kittitas County as a way to identify opportunities to extend stays before and after the <br />event. <br />County -wide Lodging Tax Application P a g e 1 14 <br />