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2017-013-Clymer Museum
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02. February
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2017-02-07 10:00 AM - Commissioners' Agenda
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2017-013-Clymer Museum
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Last modified
4/12/2018 11:21:20 AM
Creation date
1/16/2018 11:28:03 AM
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Meeting
Date
2/7/2017
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Supporting documentation
Supplemental fields
Item
Request to Approve and Sign the 2017 Lodging Tax Services Agreements as Awarded by Resolution No. 2016-176, Approved during the December 20, 2016 Agenda Session
Order
29
Row ID
34676
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Based on our visitor information collected and compiled from last year The <br />Clymer Museum & Gallery hosted over twenty thousand visitors, data <br />collected was by zip code and state of origin. <br />A sampling of our data, taken from the twenty thousand visitors is as <br />follows: <br />3.2% were from Yakima County, 2.8% were from King County, Rest of WA <br />(NOT Kittitas) 41.5%. 37.1% of the visitors were from out of Washington <br />State and 6.1% of visitors were from outside of the United States of <br />America. Kittitas County Visitors made up over 55% of our visitor count. <br />This data collected and compiled provides good insight into the amount of <br />visitor traffic the Clymer Museum & Gallery generates for our county. <br />Q3. TOOLS TO MEASURE IMPACT ON TOURISM <br />a.) <br />Year round event. <br />b.) Attracting <br />Strategies employed to assure attracting tourists 50 miles or more away or <br />more— <br />Before advertisements are accepted to run on behalf of the museum we will <br />continue to follow county guidelines and contracts ensuring that 100% of all <br />advertising strategies are distributed to out of county markets. We will also <br />ensure continued compliance through county certification of hotel motel <br />reimbursement training offered online by Kittitas County. Tools we will <br />utilize include social media campaigns and advertising, improving our <br />tracking ticket sales to special events, capturing zip code, email and address <br />data as well as running specials and contests in collaboration with county <br />wide events. <br />c.) Marketing <br />Strategies used to assist in marketing all of Kittitas County as a tourist <br />destination with our funding request will include updated and current links <br />to Kittitas County Chamber of Commerce, updated and current links to the <br />County Tourism website and a current live link to the Tribune Visitor's Guide <br />on our website as well as ensuring all Kittitas County approved logos are <br />apparent on all advertising. <br />Q4. GRANT FUNDING FROM OTHER SOURCES <br />
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