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[Gallery One Visual Arts Center Application for Lodging Tax] I 2 0 16 <br />APPLICATION QUESTIONS <br />Please answer each question completely, in the order listed, on a separate sheet attached to this application. <br />Please include any supporting data within the response narrative. <br />1. Please provide a description of your project/event and identify the specific tourism <br />audience/market that your organization will target with these funds. Include an itemized list of <br />exactly how any grant funds awarded will be utilized. <br />About: Gallery One seeks funding to market and advertise our 2017 exhibits and events. These 90 - <br />plus offerings include but are not limited, to our adult classes, such as Sip & Paint; our popular Pecha <br />Kucha talks; our unique exhibitions that highlight artists from the region and beyond and our annual <br />events such as Paint Ellensburg, Soup Line and Confab. <br />Market: Our primary audience from beyond the region includes those with identified interest in the <br />arts including towns with university communities such as Spokane, Tri -Cities, Tacoma and Seattle as <br />well as arts centers and organizations such as those in Moses Lake, Winthrop and La Conner. Our <br />secondary audience includes those visiting for other reasons (other events and conferences) who also <br />have an interest in the arts <br />Strategy: Our strategy is four -fold: 1) enhance our online and tv presence through a partnership with <br />the Kittitas County Chamber; 2) distribute print advertising to arts organizations and events <br />throughout the state and continue NWPR advertising; 3) enact phase two of our 50`h anniversary <br />planning through new branding materials and promotion; 4) support exhibit expenses. <br />Itemized List <br />Partnership with Chamber for online and tv presence <br />$19,100 <br />Print advertising state-wide and NWPR <br />$6,000 <br />5 01h Anniversary branding and promotion <br />$4,000 <br />Exhibition support <br />$3,000 <br />Gallery One Visual Arts Center has provided exhibitions and arts education to Ellensburg residents, Kittitas <br />County, and out-of-town visitors for 48 years since it was founded in 1968. Our longstanding reputation as <br />a place to experience contemporary visual arts in Kittitas County is evident in our community support and <br />increasing visits from tourists. In 2017, we will hold approximately 90 events that include our workshops <br />such as Sip and Paint, Pecha Kucha and First Friday artwalk. Open seven days a week, Gallery One draws <br />visitors from nearby Yakima, Seattle, Spokane, the Tri -Cities and elsewhere around the state. We estimate <br />that 37% of our visitors are from out of Kittitas County (see data below). In addition to rotating our <br />exhibits monthly, we offer a gift store for visitors (which received an award from the Chamber for <br />Tourism), art workshops for children and adults, special events and facility rentals. <br />