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weekend to the event in 2016, and are confident that we will exceed that number in 2017. The <br />event is an outdoor event but does provide ample tenting and indoor venues should weather be <br />an issue. <br />In addition, in 2016 Suncadia's occupancy reached 1284 room nights over the two weekends, <br />equating to a near sell out each weekend. Based on current occupancy reports at the time of <br />the application's due date of September 30, 2016, the room inventory at Suncadia was again at <br />a near sell out for both weekends, with only a handful of rooms still available at The Lodge/ The <br />Inn and in our vacation homes and vacation condos inventory. Room rates at Suncadia during <br />the 2016 Harvest Festival are averaging $383.00 per night. <br />The average "festival" spends for a family of four was estimated at $150.00 in 2015. This <br />estimate includes food and beverage, arts and crafts, pumpkins, and merchandise from a variety <br />of local merchants and is derived from 2015 Suncadia festival sales reports and antidotal surveys <br />of festival vendors. We anticipate this number to increase to $200 per family of four due to the <br />increased number of festival offerings, vendors, and food cost increases. <br />3. Tools used to measure: <br />a. Suncadia Seasonal Lodging Offers/Stay Packages — "Fall into Savings" <br />b. Event Registration Forms i.e. Big Dirty Run 5k, Beer and Cider Maker Dinners <br />c. Social Media Ads and Posts — Facebook and Instragram <br />d. suncadia.com website inclusions, event calendar widget, standalone page <br />littrr:l/www.suncadiaresort.comjeven Es/harvest-festival <br />e. Public relations outreach -media alert, PNW event calendar posting, and blog posts <br />f. Suncadia Resort eblast to 40k+ past guests and Suncadia Real Estate team evlast to 18k+ <br />loyal and new customers <br />4. Funding: <br />a. The event is currently funded by a $55,000.00 grant from SFCE and in-kind donations of <br />the venue- $10,000/Nelson Farm, labor of $10,000, and marketing expenses not <br />covered by SFCE in the amount of $3,000 from New Suncadia LLC. Total estimated cost <br />of event is estimated at $78,000. Total estimated proceeds from the event are <br />estimated at $4,500.00. Total cost = $73,500. <br />At the time of this application, no funding has been secured for this event in 2016. <br />5. Partnerships: Suncadia has many partnerships local to Kittitas County, Puget Sound region, an d <br />throughout the PNW to encourage tourism to Kittitas County. SFCE benefits greatly from these <br />partnerships. Examples of such partnerships include: <br />a. Seattle Chamber of Commerce <br />b. Bellevue Chamber of Commerce <br />c. Kittitas County Chamber of Commerce <br />d. Barn Quilts of Kittitas County — Nelson Farm Barn Quilt <br />e. Pacific Northwest Golf Association <br />f. Alumni Associations for WSU, UW and CWU <br />g. Tri -Cities Chamber <br />In addition to the many partnerships, the resort enjoys a robust group conference business that <br />brings in many PNW organizations to the area. Many of the attendees of these conferences <br />3 1 P a g e <br />