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In order to assure conservative estimates of profitability, we have maintained the same entry
<br />fees and vendor fees across the five years in our calculations. If we calculated, for example,
<br />vendor revenues for year 2019 based upon typical antique show charges of $100 per vendor, our
<br />vendor fees would increase from $2,450 to $7,000, thus increasing our 2018 profit to $7,130.
<br />Similarly, increasing vendor fees in 2018 to $50 per vendor would increase our profits to $1,130.
<br />Revenues:
<br />.... -..... -...
<br />2015
<br />_................ ......---------------
<br />2016
<br />$1,790
<br />(358 visitors)
<br />----............. -- -
<br />Projected Projected
<br />2017 2018
<br />Projected
<br />2019
<br />Entry fees
<br />$2,520
<br />(504 visitors)
<br />$3,000 $3,500
<br />(600 visitors)(700 visitors)
<br />$5,000
<br />(1,000 visitors)
<br />Appraisal fees
<br />$575
<br />(115 appraisals)
<br />$230
<br />(46 appraisals)
<br />_1
<br />$750
<br />(150 appraisals)
<br />$1,000
<br />(200 appraisals)
<br />$1,000
<br />(200 appraisals)
<br />Vendor fees
<br />$0
<br />(25 vendors)
<br />$845
<br />(22 vendors)
<br />$1,750
<br />(50 vendors)
<br />7$1000
<br />(food + coffee)
<br />$2,100
<br />(60 vendors)
<br />$2,450
<br />(70 vendors)
<br />Misc. (coffee
<br />cart)
<br />$0
<br />$30
<br />$1,500
<br />(food + coffee)
<br />$2000
<br />(food + coffee)
<br />Total Income:
<br />$3,095
<br />$2,894
<br />$6500
<br />$8,100
<br />$10,450
<br />Expenses:
<br />........................
<br />2015
<br />-
<br />2016
<br />Projected 2017
<br />Projected 2018
<br />Projected 2019
<br />Advertising
<br />$6530
<br />$5,482.49
<br />3$6,000
<br />$5,000
<br />$5,000
<br />Appraiser fee
<br />$300
<br />$300
<br />4$450
<br />$450
<br />$450
<br />Coordinator fee
<br />$1,625
<br />$1,625
<br />$1,625
<br />$1,625
<br />$1,625
<br />Food vending
<br />supplies
<br />$300
<br />$400
<br />$400
<br />Facility rental
<br />$570
<br />$570
<br />$285
<br />$285
<br />$285
<br />Misc. (internet,
<br />printing)
<br />f $881
<br />$0
<br />$0
<br />$0
<br />$0
<br />Insurance
<br />$140
<br />$220$110
<br />$110
<br />$110
<br />Total Expenses:
<br />$10,046
<br />$8,197.49
<br />$8,770
<br />$7,870
<br />$7,870
<br />Total
<br />Profit/Loss:
<br />-6,951
<br />-5,303.49
<br />-2,270
<br />$230
<br />$2,580
<br />2 In previous years we have invited Ellensburg food vendors to the Market. In 2017 we will increase revenue by providing
<br />food services at the event.
<br />3 Our advertising budget will be divided as follows: $1,800 for online (Facebook, Google Ads, digital ads in newspapers),
<br />$2,000 for print ads in newspapers and magazines, $2,200 in direct mail, flyers, and postcards.
<br />4 In order to grow appraisal fees -despite the fact that the event will be one day instead of two -we will hire two additional
<br />appraisers.
<br />County -wide Lodging Tax Application Page 117
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