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FXHIRIT "A" <br />SCOPE OF WORK <br />In addition to providing all material and labor, the Contractor shall perform the following: <br />Under the supervision and direction of the Kittitas County Lodging Tax Advisory <br />Committee (LTAC), the Chamber agrees to provide the following services and engage in <br />the following activities in support of the County tourism development effort: <br />1. Visitor Information Center — Ellensburg and Cle Elum <br />a. Establish, operate, and maintain Visitor Information Centers for the purpose of: <br />i. Greeting visitors; <br />ii. Displaying promotional brochures; <br />iii. Offering assistance, and <br />iv. Answering requests for tourism and visitor information. <br />2. Website Maintenance <br />a. Maintain a public website that promotes County tourism and provides <br />information for visitors. <br />b. Track website traffic statistics including, but not limited to, page views, unique <br />visitors, search terms, entry and exit pages. <br />c. Update content, events and daily monitoring of website. <br />3. Collateral Materials/Subscriptions <br />a. Develop promotional materials: <br />i. Video clips; <br />ii. Photo library; <br />iii. Visitor's Guide; <br />iv. Star Report. <br />b. Distribute County tourism information and literature in the County and in other <br />markets. <br />c. Maintain stock and periodically review the effectiveness of County racks and <br />rack locations. <br />4. Marketing and Advertising <br />a. Administer, contract and oversee County tourism promotion efforts including: <br />i. Digital marketing and advertising — paid Facebook, Twitter, Instagram, <br />Google Adwords, Bing, Snap Chat and other digital media as well as the <br />production costs of ads; <br />ii. Organic social media — 3x per week posting, 52 weeks per year, all social <br />media platforms: such as Facebook, Twitter, Snap Chat and Instagram; <br />Professional Services Agreement <br />Page 14 <br />