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Response 1: The Ellensburg Downtown Association (EDA) has been dedicated to downtown <br />Project/Event revitalization and preservation for many years, following the National Main Street <br />Description * Center 4 -Point Approach. One of those four points is "promotion" which we do <br />through events and other strategies each year. The Love DTWN EBURG <br />Campaign was created in 2016 to bring more awareness to downtown and all it has <br />to offer. Downtown recently was the location of the largest conference it's ever <br />held, the Geddis Building store fronts are now 100% occupied, and a new hotel is <br />moving forward to be built on the north end of the historic Elks Building, which was <br />recently renovated. These improvements show that downtown has become a <br />destination for travel in Washington State. <br />Love DTWN EBURG Campaign has a goal to encourage those from outside the <br />county to travel to downtown Ellensburg. This campaign will highlight downtown <br />Ellensburg's events, dinning, and shopping with emphasis on its unique and <br />historic buildings, walkability, and welcoming, small town atmosphere. We will <br />highlight local downtown businesses in a "Meet the Merchant" campaign where we <br />highlight their not only their business but why they love downtown Ellensburg. <br />Starting in May 2017, the EDA began distributing thousands of downtown dining <br />guides (5,000 total printed in February 2017), 500 Love DTWN EBURG stickers, <br />and other promotional material at events like First Friday Art Walk, the Kittitas <br />County Farmers Market, and Bite of the Burg. We also collected 110 handwritten <br />reasons why people love downtown Ellensburg. Reasons included, "A great break <br />from rainy Seattle!" and "Nice to visitors." These responses, as well as the other <br />108, provide guidance on what our visitors find important, allowing us to promote <br />what attracts them to increase tourism. <br />Target audiences include those interested in Heritage Tourism, empty nesters and <br />families looking for weekend travel and outdoor recreation, young adults looking for <br />affordable weekend getaways, and CWU families. We also plan to work with <br />conferences and other existing events to cross promote the campaign, <br />encouraging those who are planning to travel to come early and stay longer. <br />Through these efforts we predict to reach an average of 100 unique visitors a <br />month for 12 months. <br />Lodging Tax monies would be use to promote the campaign through social media, <br />radio, television, print media, and direct mailers. <br />2500 character lirdt <br />List of Intended Use of Funds* <br />social media <br />radio <br />television <br />print media <br />direct mailers <br />21 Projections of Increased Tourism <br />Please provide the following estimates of how any money received will result in increases in the number of people <br />traveling for business or pleasure on a trip: <br />1. Away from their place of residence or business and staying overnight in paid accommodations; <br />2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; <br />3. or from another country or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections. <br />Response 2.1: 1. Away fromtheir place of residence or business and staying overnight in paid accommodations; <br />Projection * We predict 336 visitors will travel away from their place of residence or business <br />during this campaign. In addition, we predict this will bring a potential $28,560 to <br />Kittitas County. <br />2500 character linit <br />