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Response 3 B: B. What strategies will you errploy to assure you are attracting tourists fromat least 50 riles away? <br />Measuring Results* We will aim our campaign toward Yakima, Tri -Cities, Wenatchee, Moses Lake, <br />Spokane, and Seattle/Tacoma. We will also track Google analytics for our website <br />and refer to Facebook insights when we promote the campaign on social media. <br />We will collaborate with other events in the county that attract tourists such as the <br />Kittitas County Farmers Market and First Friday Art Walk as well as the EDA's <br />events throughout the year. <br />2500 character limit <br />Response 3 C: C. What strategies will you use to assist in rrarketing all of Kittitas County as a tourist destination with your <br />Measuring Results* event/project funding request? <br />We will link the county tourism website on our vvebsite. This campaign will be <br />represented at our many events throughout the year, which also work to <br />collaborate with county wide groups such as Hometown Holidays. We will also utilize <br />the hashtag #LiveLifelnColor when doing Love DTWN EBURG social media <br />promotion. <br />2500 character lirrif <br />Application Questions: Part 3 <br />41 Collaboration <br />If your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished? <br />Collaboration * The EDA works closely with the Chamber of Commerce, Ellensburg Tourism, and <br />Central Washington Color county wide tourism to cross promote our events. We will <br />continue to work with First Friday Art Walk and the Kittitas County Farmers Market <br />as well as seek out additional collaborations and partnerships. <br />2500 character lirrit <br />51 Future Plans <br />Please explain what plans exist to allow this project to become self-sustaining. Include any plans for ticket <br />sales, event sponsors, and other cost -recovery models. <br />Future Plans* The goal of the Love DTWN EBURG campaign is not to bring the EDA funding but <br />to increase the participation in shopping, dining, and attending events in downtown <br />Ellensburg from those outside the county. The EDA has one of the most diversified <br />budgets of the Washington Main Street communities and we continue to look for <br />ways to become more diverse and self-sustaining. In the past year, we have <br />increased many of our sponsorships by creating packages that allow a sponsor to <br />support multiple events, street furniture, and other EDA projects all with one slightly <br />larger donation. We also exercised our various partnerships throughout the <br />community for in kind donations and logged thousands of volunteer hours. <br />2500 character lirrit <br />Application Questions: Part 4 <br />61 Additional Information <br />Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your <br />project and its benefit to tourism. <br />ni <br />r. <br />