Laserfiche WebLink
attending an event or activity and visiting the downtown. By advertising to these markets, we <br />are targeting a demographic already predisposed to visit the museum. These individuals are <br />already interested in history and are more apt to visit the museum and local attractions. By <br />producing the advertising, we will be able to add more information and an overall access and <br />view of the museum to the advertising which may attract more visitors. <br />With a program building on the success of social media marketing, we can increase visits to the <br />museum, Ellensburg, and Kittitas County. By the increased attendance and gift shop sales, along <br />with possible museum memberships, this will provide further sustainability and allow for the <br />museum to host a wider array of events, public programming, classes and educational <br />opportunities, exhibits, and more, as well as draw many folks in from throughout the Pacific <br />Northwest. At present, we have had success in drawing visitors to our events from the Tri - <br />Cities, Renton, Spokane, northeastern Oregon (Umatilla area), and Wenatchee. <br />1 ALL-C.4T'EGORtF&SLEAff15E{Lff-L= <br />2 <br />2096 <br />2017 <br />3 January <br />292. <br />223 <br />4 February <br />823 <br />612 <br />5 Mnrch <br />471 <br />388 <br />6 April <br />490 <br />1W6 <br />7 May <br />726 <br />533 <br />8 .lune <br />574 <br />594 <br />9 July <br />771 <br />783 <br />10 August <br />751 <br />720 <br />11 September <br />706 <br />12 October <br />1081 <br />13 November <br />452 <br />14 December <br />222 <br />15 Totals <br />7359 5119 <br />Fig. 1 Snapshot of Museum Monthly Attendance Count <br />Fig. 2 Snapshot of Museum Actual v. Budget for 2017 <br />%2017 <br />2017 <br />Thru <br />Thru <br />$ <br />% <br />budget <br />1 <br />Budget <br />10/15117 <br />10/15/16 <br />Change <br />Change <br />spent <br />2 <br />Ordinary Income/Expense <br />3 <br />Income <br />5 <br />50102 • Gift Shop Income <br />$ <br />1,500 <br />1,881 <br />1,232 <br />-760 <br />-38% <br />125% <br />7 <br />'50105 - Donation box <br />$ <br />3.500 <br />2,730 <br />3,498 <br />34 <br />1% <br />78% <br />850106 <br />Membership Dues <br />$ <br />5.500 <br />5.067 <br />3;848 <br />2. <br />0% <br />92% <br />11 <br />50113 Contributions S $i Donations <br />$ <br />750 <br />1,836 <br />990 <br />68 <br />10% <br />245% <br />Fig. 2 Snapshot of Museum Actual v. Budget for 2017 <br />