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Response 2.1: 1. Away fromtheir place of residence or business and staying overnight in paid acconnrodations; <br />Projection* By advertising in the Seattle/Tacoma, Portland, Oregon, and Eastern Washington <br />areas, we will draw travelers to and through Ellensburg and Kittitas County. We <br />know at present many of our guests are from outside of the Kittitas County area, <br />especially more than 50 miles away. <br />In a recent assessment of our register book, we found that since January 2017, <br />72% of our visitors who signed it were from areas more than 50 miles, totaling 571 <br />visitors of an overall 791. Of these individuals, when inquired, half had indicated <br />they were staying overnight due to comments such as "heard from the hotel' <br />verbally or written. This is out of a current total of 5,119 people who have visited <br />the museum; with 3,639 attending for exhibit or general purpose. <br />Our Facebook page reflects primary visitation by individuals from 50+ miles, <br />including Seattle, Spokane, Tacoma, Portland, Vancouver, Kennewick, Moses <br />Lake, and Ken all within the top 10 cities following our page. <br />We anticipate based on current numbers that visitation and overnight stays will <br />increase due to advertising in 2018. We have already had several individuals from <br />out of the area stay overnight as part of a Haunted Legends walking tour or an <br />evening lecture, or they came oath the Museum intended as their destination for <br />research purposes and stayed overnight as a result. We expect that as our <br />activities increase, visitation and overnight stays wall increase as well. <br />We plan to roll out a special deal with local hotels for our haunted legends tour <br />which then gives an option for visitors to stay overnight. Visitors have indicated to <br />us that multiple venues on certain weekends justify them staying overnight. Many of <br />these events will add to existing events or create an opportunity to extend their stay <br />in the Ellensburg and Kittitas County area. <br />In similar activities polled throughout Washington, most guests stayed overnight, <br />attended other activities in and around their cities including food, shopping, and <br />other museums and historical sites. <br />Through this data, we can project that with targeted advertising to the Seattle - <br />Tacoma market and the areas of Portland, Oregon and Eastern Washington, we <br />can see an increase in overnight stays and longer visits to our community. <br />2500 character lin it <br />