Laserfiche WebLink
Response 3 A: <br />Measuring Results* <br />Response 3 B: <br />Measuring Results* <br />Response 3 C: <br />Measuring Results* <br />A. Is your projecVevent year-round or is it seasonal or date -specific? <br />r Year Round r Seasonal G Date Specific <br />Your selection here should be supported by the dates you provided above, in the Roject or Event Information section. <br />B. Mat strategies w ill you employ to assure you are attracting tourists from at least 50 roles aw ay? <br />The Kittitas Valley Event Center will work with our advertising partners, Genesis <br />Marketing, to target our ad buys to tourists from at least 50 miles away using their <br />geotargeting methodology. <br />In addition, we will use our social media reach through Facebook, Twitter and <br />Instagram to advertise our event. <br />We will start our advertising 45 — 60 days out or more. <br />We will do a mix of online, radio, some newspaper, and an ad in CruZin' Magazine. <br />We'll use 'interest targeting' on people who like the things we're highlighting — <br />classic car, people who like Hot Rod Magazine, Top Gear TV show, etc. <br />We will target audiences in Seattle -Tacoma DMA, Yakima, Kennewick, Pasco, <br />Richland, Moses Lake, and Spokane from ages 18-65+ <br />Radio for events like this also seem to work well to catch those car guys. KPQ FM <br />has been good for this target demo. <br />2500 character limt <br />C. Vftt strategies will you use to assist in marketing all of Kttitas County as a tourist destination with your <br />event/project funding request? <br />The Kittitas Valley Event Center is a branch of Kittitas County. We work to promote <br />our facility and our region throughout the year with our social media sites <br />(Facebook, Twitter and Instagram). <br />As required by the grant, our ads, program, social media posts, and other materials <br />will all include the Central WA Color logo and My Ellensburg logo, as well as the <br />Event Center logo and Kittitas County logo. <br />Our event materials will also include information about lodging, restaurants, <br />recreation and other activities to engage in while in the area. <br />The Kittitas Valley Event Center is undergoing a vvebsite update project and will <br />have the ability to have a page dedicated to this event by mid -2018. <br />2500 character limit <br />Application Questions: Part 3 <br />41 Collaboration <br />If your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished? <br />