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List of Intended use of Funds* <br />Advertising in print media, $2,000 <br />underwriting NPR shows, $1,000 <br />Online advertising, $200 <br />21 Projections of Increased Tourism <br />Please provide the following estimates of how any money received will result in increases in the number of people <br />traveling for business or pleasure on a trip: <br />1. Away from their place of residence or business and staying overnight in paid accommodations; <br />2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; <br />3. or from another country or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections. <br />Response 2.1: 1. Away from their place of residence or business and staying overnight in paid accoraTudations; <br />Projection * The Ellensburg Film Festival offers a wade variety of films that would most likely not <br />be shown anywhere in the region. Independent films from all around the vvorld are a <br />part of the Festival, along with other feature films we solicit with the ongoing goal of <br />bringing films to Central Washington that otherwise would never be shown in this <br />area. <br />We will advertise these films in magazines and newspapers aimed at audiences <br />who enjoy the arts and films. EFF volunteers make visits to chambers of commerce <br />outside Kittitas County and take posters and programs to attract people from other <br />areas of Washington. We also underwrite NPR shows to attract out-of-town visitors <br />to Kittitas County. <br />We anticipate expanding our out -of -country advertising will attract more people who <br />are not from Kittitas County to Ellensburg for overnight stays during the Festival. <br />2500 character lirrit <br />Response 2.1: The evidence we use to determine our projections includes information on people <br />Evidence* who attended past Festivals. In past years, we have verbally surveyed people as <br />they entered a venue for a screening. We asked for their zip codes to determine <br />how far they traveled to attend the Festival. We also contacted all hotels prior to <br />the Festival and left Festival materials for guests. After the Festival, we would <br />survey the hotels to see how many guests indicated they were here for the Festival <br />and how many nights those guests stayed. We will continue working the hotels and, <br />in 2017, will add a printed survey for attendees to complete and provide <br />information about where they are from and if they stayed in a local hotel. <br />2500 character lirrit <br />Response 2.2: 2.To a place fifty rriles or nure away fromtheir place of residence or business for the day or staying overnight; <br />Projection * The advertising and visits to chambers mentioned above are aimed at people 50 or <br />more miles from Kittitas County. Traditionally, we've attracted film lovers from all <br />over Washington state, northern Oregon and, occasionally, from as far away as <br />Kentucky or Texas. <br />2500 character lirrft <br />Response 2.2: The evidence we use to determine our projections includes information on people <br />Evidence * who attended past Festivals. In past years, we have verbally surveyed people as <br />they entered a venue for a screening. We asked for their zip codes to determine <br />how far they traveled to attend the Festival. We also contacted all hotels prior to <br />the Festival and left Festival materials for guests. After the Festival, we would <br />survey the hotels to see how many guests indicated they were here for the Festival <br />and how many nights those guests stayed. We will continue working the hotels and, <br />in 2017, will add a printed survey for attendees to complete and provide <br />information about where they are from and if they stayed in a local hotel. <br />2500 character linit <br />