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Response 1: Similar to the Central Washington Brew Fest event, KEEN's Hard Cider Fest is an <br />Project/Event event that will bring people from all corners of the Pacific Northwest in the fall to <br />Description * experience our amazing local hard ciders! <br />KEEN's Hard Cider Fest will feature ample tastings of hard apple cider, perry and <br />cherry cider too, along with tasty food, amazing live music, camping, and more! <br />As the largest annual event for the nonprofit Kittitas Environmental Education <br />Network, this fun new event will be held during the peak of fall colors and the height <br />of the harvest in Central Washington. We expect to a sell-out crowd to sample sips <br />from a large mix of local pourers. In addition to tasting cider, guests can enjoy bites <br />of artisanal food including local cheeses, baked goods, and other treats. Cider <br />Fest v&ill feature ten to fifteen hard cider houses each showcasing up to three <br />different ciders. The focus will be on Washington grown apples and Washington <br />produced cider. <br />A limited number of VIT (Very Important Taster) tickets will be sold. VIT's gain early <br />access to the event and will have the opportunity to speak to our cideries and learn <br />all about their business and their craft. The first 200 event attendees will receive a <br />complimentary KEEN Cider Fest tasting glass. <br />Cider Fest will target regional and state wide visitors who have an interest or <br />fondness for hard apple and/or fruit cider, great food, and roots music. Currently <br />there are at least 60 producers of hard cider in Washington State, and very few <br />Festivals — most houses throw their own tastings and in some areas, like <br />Wenatchee, they will include two or three local cideries as an expansion to another <br />event. Hard Cider is the fastest growing beverage in the united states. Currently <br />outstripping the growth of craft beer, hard cider has the benefit of being a product <br />that is drinkable by those who are avoiding gluten, have wheat allergy, or celiac <br />disease. We just think it's delicious. <br />Funds will be used for Advertising ($4,825) in partnership with Genesis Marketing <br />including online ads, radio ads and Pandora ads. Funds will also be used for <br />Chinook Entertainment ($8,260) for entertainment including stage/sound/lights, 4 <br />acts, and booking/coordination fees (no lodging tax funds used for hospitality). <br />2500 character lirrfl <br />List of Intended Use of Funds* <br />Advertising $4,825 (proposal from Genesis <br />attached) <br />Chinook Entertainment Services $8,260 (proposal <br />from Chinook Entertainment attached) <br />21 Projections of Increased Tourism <br />Please provide the following estimates of how any money received will result in increases in the number of people <br />traveling for business or pleasure on a trip: <br />1. Away from their place of residence or business and staying overnight in paid accommodations; <br />2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; <br />3. or from another country or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections. <br />