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31 Measuring Results <br />What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />following information: <br />A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />Response 3: What tools will you use to Treasure your event's irrpact on tourisrr9 Rease be specific and provide exarrples. <br />Measuring Results* We will be changing our survey for this coming year. The prior year surveys were <br />too cumbersome and people are not willing to stop and fill out a survey. "I get it" but <br />it doesn't help us. <br />We will be measuring the increase in lodging in the Easton area by using a simple <br />survey (see below) at Lake Easton State Park and Lake Easton Resort along with <br />Silver Ridge Ranch that they can ask their guests at the time of check in. <br />We will also be checking in with the participants the day of the event. (See Sample <br />survey 2) <br />Sample of Simple Survey for lodging locations: <br />Will you be attending The Easton Memorial Day Celebration? Yes No <br />Fbme zip code., <br />Sample Survey for the event on the day of: <br />Lodging Accommodations?: Motel * Campground * Resort * Private residence <br />Airbnb * VRBO * Daytrip <br />Home Zip code: <br />How many days of stay: 1 2 3 4+ <br />2500 character lirrit <br />Response 3 A: A. Is your project/event year-round or is it seasonal or date -specific? <br />Measuring Results* G Year Round r Seasonal G Date Specific <br />Your selection here should be supported by the dates you provided above, in the Projector Event Inforrration section. <br />Response 3 B: B. What strategies will you employ to assure you are attracting tourists fromat least 50 miles away? <br />Measuring Results* Our website sign up for vendors, motorcycle and car show registration or parade <br />participants track where they are coming from Our survey will measure the stays <br />and locations from which our attendees are from. <br />The social media sites will also track from which directions we are getting hits from <br />and help determine our marketing needs. <br />2500 character lirrit <br />Response 3 C: C. What strategies will you use to assist in marketing all of Kttitas County as a tourist destination with your <br />Measuring Results* event/prciect funding request? <br />Social Media Insights, Website statistics. Flyers, and posters of what is being <br />offered for that day and working with the lodging businesses on the increases they <br />saw. <br />2500 character limt <br />