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LT-2018-013-Huffman Farms
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01. January
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2018-01-16 10:00 AM - Commissioners' Agenda
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LT-2018-013-Huffman Farms
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Last modified
1/16/2018 3:00:51 PM
Creation date
1/16/2018 9:12:34 AM
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Meeting
Date
1/16/2018
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Supporting documentation
Supplemental fields
Alpha Order
u
Item
Request to Approve the 2018 Lodging Tax Agreements
Order
21
Placement
Consent Agenda
Row ID
41806
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Response 2.1: 1. Away from their place of residence or business and staying overnight in paid acconrrodations; <br />Projection* 1.) Overnight paid accommodations: 240 (20% of out of county families) <br />2500 character limit <br />Response 2.1; This evidence is applicable to all three fields and is derived from short written <br />Evidence* guests surveys (wall provide examples where attachments are allowed) and guest <br />interactions with ownership. <br />Year -over -year, the number of visitors we see from outside Kittitas County has <br />grown steadily. Since 2014, we have used a short survey card to ask visitors where <br />they are coming from and if they stayed the night. The results were 32% (2014), <br />34% (2015) and 37% (2016) as out of county guests. We are conservatively <br />expecting to see 40% this year (2017), With total guests reaching 8,000 Saturdays <br />and Sundays. With new marketing efforts planned for 2018, including TV <br />production and commercials, we hope to see our out of county guest number reach <br />40+% with total guests exceeding 9,000. At 40% that would be 3,600 guests from <br />outside the County. Using an average of three family members per family, that's <br />1,200 out of county families projected for 2018. According to previous event <br />surveys, 38-42% of out of county guests stay the night. However, we want to be <br />conservative for the purpose of this grant. So, we are using 20% as the number of <br />out of county families, which will stay the night in 2018. Figuring just one night stay <br />for each of those families, that puts estimated total room nights at 240 <br />2500 character limit <br />Response 2.2: 2.To a place fifty miles or rrore away fromtheir place of residence or business for the day or staying overnight; <br />Projection* 2.) Day travelers: 3600 (40% of overall guests) <br />2500 character limit <br />Response 2.2: See 2.1 evidence <br />Evidence* 2500 character linit <br />Response 2.3: 3. or from another country or state outside of their place of residence or business. <br />Projection* 3.) Out of state or country: 36 (1 % of out of county guests) <br />2500 character lirrit <br />Response 2.3: See 2.1 evidence <br />Evidence* 2500 character limit <br />Application Questions: Part 2 <br />A <br />31 Measuring Results <br />What tools Wall you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />following information: <br />A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />Response 3: Whattools will you use to Treasure your event's inpact on tourism? Rease be specKic and provide exarrples. <br />Measuring Results* First, we will continue to use a prize/give-a-way offer to obtain guest data. The <br />information we gather will include email, 2jp code, and if they are staying overnight. <br />Secondly, we will continue to conduct impromptu surveys with as many of our <br />guests as possible. Finally, we will continue to track demographics through <br />Facebook and other online tools. <br />2500 character lirrit <br />
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