LT-2018-010-Western Art Association

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Response 3: Measuring Results* Response 3 A: Measuring Results* Response 3 B: Measuring Results* Response 3 C: Measuring Results* What tools will you use to Treasure your event's irrpact on tourism? Rease be specific and provide exarrples. Measuring the impact our event has on tourism uses the following tools; ticket sales, auction sales, sales by artists from their booths, surveys by artists, greeters at the show, and CWU tourism students. For 2018 we will conduct a short survey by giving to our guests upon entering the exhibit halls, ask that they be filled out and retuned to a greeter for entry in a drawing which will be held on Sunday, need not be present to vein. 2500 character limt A. Is your project/event year-round or is it seasonal or date -specific? () Year Round C1 Seasonal r Date Specific Your selection here should be supported by the dates you provided above, in the Roject or Event Information section. B. What strategies will you employ to assure you are attracting tourists fromat least 50 rriles away? Over 50% of our direct mail lists are addresses outside of Kittitas County and over 50 miles travel distance (one way). Our TV commercial covers areas in Washington, Oregon and Idaho. Magazine ads, i.e.: Western Art Collector, Art of the West, True West are received directly from the publisher via subscription mailings. 2500 character linit C. What strategies will you use to assist in rrarketing all of Kittitas County as a tourist destination with your event/project funding request? We advertise locally following the seven and ten day rules. The direct mailing we send includes other things to do in Kittitas County such as golf, hiking, fishing, other events during the year. Our website links to other organizations for further information. The two logos, My.Ellensburg and Live Life in Color are on all our mailings, rack cards, TV commercial, newspapers and magazine ads. 2500 character limit Application Questions: Part 3 41 Collaboration If your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? Collaboration * WAA has and will continue to expand our partnerships within the tourism industry in Kittitas County. We have obtained reduced room rates in exchange for advertising the business and placing their logo on our promotional materials. We have created a package which includes tickets to the concert, auction and the event poster to guests staying in these accommodations for the purpose of attending the show and auction. The Ellensburg Rodeo Royal Court appears at our Friday Quick Draw and Auction every year to assists in carrying the artwork for display to the audience, collecting buyer signatures and in spare time informing guests of the duties and royal court life and the Ellensburg Rodeo. We support the FBLA students of Ellensburg High School by enlisting their club members in displaying the artworks during the Saturday auction Each year we offer two local events, Ellensburg Rodeo Hall of Fame and Spirt of the West Cowboy Gathering the opportunity to have complimentary display booths at the show to promote their events. We have partnered over the years with Spirit of the West by having a booth at their event and in 2018 will be a Downtown Music/Poetry venue. Western Art Association provides the auction staff for the Ellensburg Rodeo Hall of Fame Banquet and Fundraising Auction. We support the Kittitas County Fair Fine Arts division by selecting and supplying the "Best of Shovel' award. We have participated in the EDA's downtown Halloween candy distribution 2500 character lirrit