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Response 3: What tools will you use to Treasure your event's impact on tourism? Pease be specific and provide examples. <br />Measuring Results* The Spirit of the West Cowboy Gathering is an annual, date specific event that <br />takes place every Presidents Day weekend. Being a festival that takes place during <br />the off season of tourism and over a three day weekend, we offer tourists <br />something a little different that takes place indoors no matter what the weather and <br />can be either an all-inclusive weekend or a single day side trip/activity after skiing, <br />snowmobiling or any other winter activity. For people from the west side of the <br />mountains, it is a great way to get away from the rainy winter weather to enjoy a <br />weekend of fun. <br />The tools we use to measure the impact of the Spirit of the West Cowboy Gathering <br />on tourism include: <br />Gathering zip code information from concert ticket sales and merchandise sales. <br />Providing an online survey via SurveyMonkey that will help us gather data <br />regarding where the attendee was visiting from (zip code), where they stayed <br />(hotel/motel or other) and how long they stayed in the area. <br />Partnering with local hotels/motels one week before the event to try to get more <br />specific numbers of room nights booked by Spirit of the West attendees for that <br />specific weekend. <br />Google Analytics to get an overview of visitors both old and new to Spirit of the <br />West website. <br />Facebook campaigns and ads. <br />In 2017 we presented a survey to local downtown businesses to get feedback <br />regarding the impact on sales and customer visits. We will be distributing surveys <br />to local downtown businesses after the 2018 event to see if changes have made <br />any difference in increasing attendance in the downtown area and what changes <br />are still needed. <br />2500 character limit <br />Response 3 A: A, Is your project/event year-round or is it seasonal or date -specific? <br />Measuring Results* ('. Year Round C Seasonal r Date Specific <br />Your selection here should be supported by the dates you provided above, in the Roject or Event Information section. <br />Response 3 B: B What strategies will you employ to assure you are attracting tourists fromat least 50 miles away? <br />Measuring Results* A marketing campaign partnership will be handled through the Kittitas County <br />Chamber of Commerce and Genesis Marketing. This marketing and advertising <br />campaign will be geared towards reaching customers in Washington, Oregon, <br />Idaho, and Utah. But also reaches nationally with True West Magazine. <br />Radio ads will help brining in older crowds from across the state while social media <br />will help engage the younger crowds. Families will be able to enjoy a weekend full <br />of Cowboy traditions and events. Free events around town and at different venues <br />will spark interest in additional spectators and will also allow families to enjoy a <br />weekend in downtown Ellensburg at an affordable price. <br />The Kittitas County Chamber of Commerce also sends Spirit of the West info cards <br />and brochures to visitors requesting information about Ellensburg and are <br />interested in coming to the area. This also contributes to the increase interest in <br />the Spirit of the West event. <br />2500 character limt <br />