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Response 2.1; <br />1. Away fromtheir place of residence or business and staying overnight in paid acconTrodations; <br />Projection * <br />I estimate that more than 47% of my attendees will be tourists coming from more <br />Response 2.3: <br />than 50 miles away and that 10% of them will stay in overnight paid <br />Projection * <br />accommodations. Having the funds to advertise my show has helped draw those <br />that are 50 miles or further from Ellensburg. If I receive funding this year, I <br />anticipate a 3-5% increase to my attendees that live the 50 miles or further. Based <br />on the options of my market I have connected with many online groups and like <br />events that I will be using the funds to further those relations and other advertising <br />focused in those areas. <br />2500 character limt <br />Response 2.1: <br />Based on my survey from 237 attendees that responded; 47% were from 50 miles <br />Evidence* <br />or more and 10% of those stayed in paid accommodations. My attendees range <br />from age 20 and under to 60 plus with the majority being female. A lot of them <br />heard of the show through Facebook and advertising in their areas through other <br />media such as: Pandora, Newspaper and Magazine Ads. <br />2500 character lirdt <br />Response 2.2: <br />2.To a place fifty miles or more away fromtheir place of residence or business for the day or staying overnight; <br />Projection * <br />47% of attendees were from 50 miles or more but of these, 37% came for the day <br />or stayed in other accommodations. Again, based on the survey results, most <br />heard about the show by the advertising in which I was able to do through this <br />application process and funding. <br />Moving to 2018, 1 will be using digital media and partnerships to increase the <br />number of these attendees hopefully made possible by the funding source. I will <br />provide zip code findings through a creative giveaway at the entry of my show to <br />gather the increase of attendees and where they are residing from. This in turn will <br />help with determining the place in which I drew shoppers from. <br />2500 character limit <br />Response 2.2: <br />Please see evidence in 2:1 as the information is the same, <br />Evidence * <br />2500 character limt <br />Response 2.3: <br />3. or fromanother country or state outside of their place of residence or business. <br />Projection * <br />It has been helpful reviewing the results of my survey. I have learned that less than <br />1 % of those surveyed are coming from out of State or Country. Although I haven't <br />been able to attract more than 1 %, I am continuing to grow my event by the funding <br />received. I am hoping that with my digital presence and the new partnership that I <br />can increase this particular attendee. I will dedicate a percentage of my advertising <br />to draw more from out of State or Country in order to show the increase of this <br />tourist. <br />2500 character lin it <br />Response 2.3: At this time, I have no evidence of this particular area as my survey show a result of <br />Evidence * less than 1 % of my attendees that provided such information. 1 will adjust my <br />marketing areas trying to improve this percentage for 2018. <br />2500 character limit <br />Application Questions: Part 2 <br />�^J <br />31 Measuring Results <br />What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />following information: <br />A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />