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Response 2.2: 2.To a place fifty rriles or more away fromtheir place of residence or business for the day or staying overnight; <br />Projection* Projection- A major goal of the Suncadia Fund for Community Enhancement is to <br />plan events that encourage visitors to stay overnight who are more than 50 miles <br />away. Overnight stays increase opportunities for larger numbers of visitors to <br />patronize local business. Our marketing (in-house team) has a list of over 33,000 <br />loyal members that will receive e -blast, e -newsletters and packages enticing them <br />to come over for the day. They WWI also focus on strategies such as Social digital <br />and print opportunities. Once to Suncadia Resort there are various retail and food <br />establishments that visitors can visit that will impact the economic make up of <br />Kittitas County. <br />2500 character lirrit <br />Response 2.2: In 2017 Suncadia's: <br />Evidence* • Public Relations: <br />o Proactive outreach to Seattle/Bellevue media and publications <br />o Suncadia will hold a Harvest Festival Press Trip, comprised of 3-4 regional and <br />national media guests. <br />• Print: <br />o Seattle Met Full Page Ad (September 2017 Issue) <br />• Digital: <br />o Google Display Ad Network <br />o Facebook — Geo Targeting <br />2500 character linit <br />Response 2.3: 3. or from another country or state outside of their place of residence or business. <br />Projection* 2016 Top Three States in Room Night Production <br />1. Washington <br />2. California <br />3. Oregon <br />2016 Five Cities/Area/Zip Codes in Revenue Production Kirkland, WA <br />1. Redmond, WA <br />2. Seattle, WA (Wedgewood area) <br />3. Mercer Island, WA <br />4. Bellevue, WA <br />2500 character limit <br />Response 2.3: As a part of Destination Hotels and Two Roads Hospitality, Suncadia Resort is able <br />Evidence* to utilize tools that collect email addresses for all leisure guest stays. This <br />information is collected at the time of reservation. Therefore we can reach out to <br />guests prior to or after their resort. Our current list is comprised of guests that have <br />stayed with the resort the last two years. <br />2500 character limit <br />Application Questions: Part 2 <br />31 Measuring Results <br />What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />follovving information: <br />A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />