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Future Plans* We continue to generate increasing revenues from operations (this year we hosted <br />45 events compared to 39 last season) utilizing current facilities and by continuing <br />to improve amenities to attract more users groups. We added more spectator <br />seating this year and significantly expanded the very popular cross country jumping <br />courses. The conceptual design for the covered arena was completed thanks to <br />funding from the County, and when constructed it will allow us to host larger events, <br />extend the season into at least March and November as well as attract many <br />activities and groups that require a covered competition space. <br />We have an annual business sponsorship campaign and ongoing donor <br />solicitation. The Park will hold its second major auction dinner gala on November <br />11th at Sahalee Country Club to raise awareness and funding for operations and <br />capital projects. We have significant volunteer and in-kind support which will remain <br />a keystone of our sustainability. This year we estimate more than 5000 hours were <br />invested by volunteers — including Board members, event helpers, sponsorship <br />and fundraising, etc. - which equates to a value of about $145,000 at $29/hour. <br />But communication about what we are doing is absolutely critical to building <br />broader interest and support, The Lodging Tax funds continue to be a significant <br />help to us in promoting the Park, the events we're offering and communicating the <br />broader messages about how to help sustain the Park. <br />2500 character lirrit <br />Application Questions: Part 4 <br />61 Additional Information <br />Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your <br />project and its benefit to tourism. <br />Additional Information The benefits of adding a skilled Marketing Coordinator to our payroll this year <br />cannot be overestimated. She has exceptional graphic design skills to produce <br />strong messaging, and is making it possible to execute on a number of initiatives <br />that we couldn't handle before including organizing and hosting several events <br />ourselves and producing the discount coupon program with local businesses. But <br />her biggest long-term impact will be a major boost in our social media presence. <br />Here are some indicators compared to prior year: <br />Facebook: <br />Posts 81, +63; Reach 183,125, +108,354; Engaged users 10,726,+5,302 <br />Instagram <br />No presence before this year; Current followers 800; 600 Impressions/post <br />However, we have encountered some major obstacles with our current Customer <br />Relationship Management (CRM) system in terms of being able to easily store, sort <br />and communicate appropriately with various contacts. Our system was designed as <br />a donor database. but we now have much more diverse audiences and robust <br />needs that must be met. <br />Our request for funding support includes $16,000 to help compensate our <br />Marketing Coordinator for creative and production skills, and to upgrade or replace <br />our CRM system to enhance our effectiveness. <br />2500 character limit <br />