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event/project funding request? <br />Response 3: What tools will you use to rreasure your event's inpact on tourisrrf? Rease be specific and provide exarrples. <br />Measuring Results* Our core operating months are April through October. We will open sooner and <br />close later depending on the weather, but we do not yet have a covered arena that <br />would allow us to attract events that demand protection from unpleasant weather. <br />May -June has consistently been our busiest period for large events because the <br />weather and footing (ground) are much better at the Park than on the west side of <br />the mountains where most of the active horse community resides. We are working <br />to balance the season with more and larger events in the July -October timeframe. <br />Since that encompasses hot and dry months with wild fire threats, we need to <br />aggressively market the benefits of the Park to overcome perceptions and realities, <br />especially until we have a covered arena. <br />Throughout the Park's season we will continue gathering zip codes and other <br />individual details from Park users directly or from the event organizers about their <br />participants. We expect our metrics to become even more complete and accurate <br />as we mature and have staff on the property consistently to monitor use and <br />ensure proper completion of registration and survey paperwork. <br />We have developed a set of questions to help us solicit input from event organizers <br />about their groups and where they are staying overnight, where they purchase <br />food/drinks or dine out, where they shop and other information that will inform us <br />about their experience while visiting the Park and the local area, as well as any <br />suggestions or comments they have. We have tried several ways to sample Park <br />visitors to gather this information directly, but our ability to do so on a broad and/or <br />consistent basis with forms or interviews on site will require volunteer assistance <br />since the Park's small staff is very busy during events. We also have had very little <br />luck in getting information from local hotels and restaurants about business from <br />Park visitors. <br />2500 character linit <br />Response 3 A: A. Is your project/event year-round or is it seasonal or date -specific? <br />Measuring Results* b Year Round r!' Seasonal r Date Specific <br />Your selection here should be supported by the dates you provided above, in the Roject or Event Inforrretion section. <br />Response 3 B: B. What strategies w ill you errploy to assure you are attracting tourists fromat least 50 rriles away? <br />Measuring Results* As long as we continue marketing to and attracting large and diverse events, we <br />will be drawing heavily from people over 50 miles away since that is where the <br />majority of competitive riders live. As we further penetrate the western disciplines <br />that may bring in more local residents, but they likely will remain in the minority of <br />our overall attendance. <br />2500 character Iirrit <br />