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Response 2.3: With so many visits and events it's difficult to have an accurate account of our <br />Evidence* exact overnight guests. We have tried calling hotels and get no concrete data. We <br />do ask our visitors and capture anecdotal info and cross reference that with our <br />other statistics. We believe that most of our out of county and state visitors are <br />daytrippers or staying with friends. <br />Our logic is as follows. <br />1. We add up each visit (taken at the front desk) to the gallery, our events, our <br />classes. This year, in 2017 we estimate the total will be (since we have 3 more <br />months) 29,302. We apply a 10% increase for next year and get 32,232. We know <br />this is higher than the County's projection of 6% but with our past increase and in <br />anticipation of our 50th, we believe this is fair. <br />2. We look at our subscriptions for Facebook, website visits and look at where they <br />are from. <br />3. We also look at our membership addresses and all of our addresses and see <br />Mere they are from. <br />4. We compare the percentages of those from inside the county, out of the county, <br />and out of the state. The attachment shows those numbers for the past two years. <br />5. We determine an average percentage of those from out of the state and out of <br />the county and apply that to the overall number of visits. <br />Out of state average of mailing list and members is 7% <br />Out of county average of mailing list and members is 23% <br />6. We multiply our projection of visits by these numbers. Our projection for 2018 is <br />32,232. <br />32,232 x.07= 2256 Out of state visitors <br />32,232 x.23 = 7413 Out of county visitors <br />7. We make a modest assumption that 1 out of 30 of these visitors will pay for <br />lodging. This totals 322. <br />8. 30% of the 32,232 totals 9,669 visits. Minus the 322 overnight paid visit <br />estimate, this equals 9,347. <br />9. 2,256 - visits from another country or state. (7% of 32,232) <br />2500 character lirrit <br />Application Questions: Part 2 <br />31 Measuring Results <br />What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />following information: <br />A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />